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June 13, 2024
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Anel Parkin Appointed as Client Director at MoData

Strategic digital transformation expert, Anel Parkin, has been appointed Client Director at MoData, adding her wealth of experience in the industry to the digital and finance solutions specialists’ dynamic team.

Anel is passionate about helping businesses plan and implement their digital transformation journey so that they can meet their desired business outcomes while becoming an effective and agile digital organisation.

Before joining MoData, Anel held key roles at international organisations such as SAP, Deloitte, Dimension Data, FNB, Microsoft, and Q Data Australia and was Account Director at Siemens ITS. She has helped clients across a whole spectrum of industries – including the financial services industry, mining, manufacturing, health and agriculture – with their digital strategic roadmap to drive business transformation using IT ERP, IoT, RPA, AI and OT to elevate innovation and improve and lower their cost of business and develop new revenue streams.

“We are delighted to welcome Anel to the MoData team,” says MoData CEO Darren Turnbull. “In her role as Client Director, Anel is utilising her vast experience, subject matter expertise and understanding of business challenges to work alongside clients to identify and implement solutions that best suit their needs.”

For Anel, the move to MoData was the obvious next step in her impressive career. “For the past 33 years, MoData has been at the forefront of digital transformation in the region. It has tremendous gravitas in the industry and is able to offer its clients a complete suite of solutions thanks to its leading-edge global partnerships,” says Anel. “This is an important and valuable distinction – it means organisations can look to MoData as their digital transformation partner for today and into the future.”

Anel says digital transformation has become a strategic imperative for organisations so that they can ensure their future viability, create efficiency across their businesses, reduce operational costs and acquire more clients while guaranteeing them a better client experience. “But most importantly, digital transformation is essential for risk and fraud management, which is escalating exponentially,” says Anel. “Digital is ever-evolving and so are the methods used by fraudsters and money launderers. Organisations need to be on top of those changes – and not just on top of them, but ahead of them. By continually monitoring global trends and staying ahead of the curve, MoData is able to help clients have the right solutions in place to protect their reputation and safeguard their customers.”

As Client Director Anel works with clients to help them identify their areas of need and to plan their digital transformation strategy. “We meet clients exactly where they are right now – whether they are just starting their transformation journey or are 80% down the road. MoData has the value add of being a trusted entity within the industry, and through my insights and experience, I am able to ask the right questions to establish a strategic path forward and the changes that need to be implemented.”

When digital technologies are leveraged effectively, says Anel, clients can create a digital customer journey that is intelligent, innovative, intuitive and safe. “The art of the possible is here – it isn’t in the future. With IT we can do everything.”

About MoData

For the past three decades, MoData has been offering innovative, intuitive and intelligent digital business solutions for the financial services and retail sectors, including implementation, professional advisory services and support.

The MoData team of specialists prides itself on its agility and entrepreneurial approach to finding smart solutions to clients’ needs, with an emphasis on cost optimisation, back-office transformation, and customer satisfaction.

Their diverse range of product offerings means they are able to provide businesses with everything they need to transform into an effective digital organisation.

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