Kampala experienced a lively and unexpected Valentine’s Day celebration courtesy of the Tusker Sauce Of The Nile Festival (Tusker SON Fest). On February 14, 15 brand ambassadors took over key roundabouts, distributing red flower bouquets, chilled Tusker Lager bottles, and exclusive festival tickets to surprised passersby.
Corporate offices like UBL and NBS/Next Media also participated, with employees engaging in Valentine-themed trivia to win festival tickets and Tusker merchandise.
While at Next Media and the different corporate offices, members of staff were rewarded with tickets to the upcoming event while highlighting the importance of entertainment in tourism.
The day ended with a media launch event on a rooftop in Kololo, where the festival lineup was revealed. Headlining acts include Max Noir, Allan Toniks, Nutty Neithan, Voltage Music, and Dax Vibes.
The main festival is scheduled for February 28 to March 1 at Nile Park Resort, Jinja, promising music, adventure, and unforgettable experiences.
